The Estoril Portugal XPD Race is an international event within a framework of a global project to publicise Adventure Racing in Portugal and across the world. It is one of the most important races organised in the country, and thus deserves considerable coverage by both national media and the international press specialised in this type of sporting activity/lifestyle.
The event will draw 300 participants from 16 different countries, and will be covered by several TV channels, including the national mainstream channels: RTP 1 and 2, SIC and TVI, as well as by RTP International, RTP Africa, SIC News, SportTV2, by the Spanish channels Tele 5 and TV Galicia, as well as by the international network Eurosport.
Journalistic coverage will be ensured by a series of 25 minute broadcasts on the various RTP channels and on SportTV2 as well as 2 to 5 minutes news items broadcast by all the other channels mentioned above.
While the national channels ensure local visibility, Eurosport guarantees that this Race will be visible in more than 54 different countries across Europe, North Africa and in the Asia-Pacific Region. The YOZ Xtreme Program will be broadcast in 8 different languages allowing viewers to better understand what this event is all about.
The scheduled broadcasts are expected to reach between 30,000 to 1,000,000 viewers, with an overall number of spectators expected to reach 240,000,000 people.
As well as this TV coverage, there will also be reports about this race in the printed press and on the Internet, both nationally and internationally.
In Portugal, information about the XPD Race will be published on 15 websites through articles and reports, accompanied by photos of the event. Overall, approximately 50 pieces of news on the event will be published by media such as BTTmania.net, Extreme.pt, InfoBTT, BTTindex, Diário do Barreiro, OnorteDesportivo, Portaldesportivo.com, Rostosonline, DiáriOnline, GuiadePortugal, Portaventuras, PortalBTT, velocipedi@, portugalecoaventura.pt, fpo.pt and fedo.es.
Specialised international Adventure Racing websites will also publish news about the event , including Adventuremagazine and Sleepmonsters. This will further broaden the scope of the international dissemination of the event with the release of approximately 15 news items.
The Internet is a non-stop source of information, enabling people worldwide to follow the event in real time, thus meeting the needs of nearly 440,000 adventurers.
Finally, the written press will also be present at the Estoril Portugal XPD Race 2008. Several articles will appear in magazines such as Bike Magazine, Men’sHealth and newspapers such as Correio da Manhã and Record. These magazines and newspapers all reach a wide audience, and these are amongst the most well-sold newspapers nationally, which further guarantees that around 205,000 readers will have access to information on paper concerning the Estoril Portugal XPD Race.